A Journey of Resilience

This narrative centers around Mike Petrakis, Co-Founder and CEO of BACH, who transformed his personal struggles into a flourishing business. An enthusiastic surfer and snowboarder, Mike’s athletic pursuits were abruptly halted due to a severe neck injury sustained during a snowboarding mishap. Following this life-altering event, he chose to chase his lifelong ambition of creating something impactful, leading to the inception of the BACH app.

The Concept Behind BACH

The BACH app serves as a tool for maids of honor and friends of the bride to seamlessly organize bachelorette parties. Users can invite friends, communicate, conduct polls, compile itineraries, and share costs. Additionally, the app's "explore" feature allows groups to book exciting activities across twelve major U.S. cities.

How BACH Generates Revenue

The app has achieved an impressive monthly revenue of $500,000, escalating from 30,000 monthly bookings to nearly 400,000 within just six months. Mike highlighted that for every dollar spent on marketing, he earns $2.25 back. His ambition is to reach $1 million in monthly bookings and eventually dominate the global bachelorette market.

Tools for Success

BACH employs custom mobile app development, utilizing technologies such as React Native, AWS, Mixpanel, and Iterable for analytics and marketing automation.

Mike's Guidance for Aspiring Entrepreneurs

Mike advises aspiring entrepreneurs to approach their ventures with an investor's mindset. Consider whether the endeavor is worth your time, its potential impact, and the monetization strategy. Collaborating with a co-founder is akin to bringing in an investor; you’re providing equity in exchange for significant value.

Mike's inspiring journey illustrates the profound impact of resilience, creativity, and strategic planning. If you have an idea, don't hesitate—start with a minimum viable product (MVP) and focus on the essentials. Life is fleeting; make every moment count as you pursue your aspirations.